Let’s not sugarcoat it.
You have the car. You have the phone. You live the lifestyle.
But ask yourself — can you actually afford it?
Your Instagram says you’re living the dream. Your wallet says otherwise.
If you’re barely surviving your EMIs, living paycheck to paycheck, and buying “premium” while having zero savings — this isn’t success. It’s stress wrapped in aesthetics.
This blog isn’t to roast you. It’s here to pull back the curtain and show what’s really going on behind the filtered lifestyle flex.
1. Affording EMIs Isn’t Affording the Lifestyle.
Just because a bank said “yes” to your loan doesn’t mean you can afford the lifestyle — it means you’re now tied to monthly stress.
Let’s break it down.
Typical “Cool Lifestyle” Breakdown (India, 2025):
Item | Monthly Cost (₹) |
---|---|
iPhone 15 (EMI) | ₹4,800 |
Car EMI (Baleno/Swift) | ₹10,000–15,000 |
Rent (Tier 1 city) | ₹12,000–20,000 |
Weekend Swiggy/Zomato | ₹3,000–4,000 |
EMI for Laptop/iPad | ₹3,000–5,000 |
Credit Card Bill | ₹5,000+ |
Subscriptions (Netflix, etc.) | ₹1,000+ |
That’s ₹45K–60K/month.
Now tell me — if your take-home salary is ₹40K–70K, where’s your:
- Savings?
- Emergency fund?
- Investment?
- Peace of mind?
You’re not affording the lifestyle. You’re barely surviving it.
2. Being Able to Pay ≠ Being Able to Afford
Anyone can “afford” an iPhone on EMI. But can you afford it without breaking your budget?
Ask yourself:
- Can I pay for it twice in cash?
- Will I still have 3 months’ rent if I buy this?
- Is this purchase helping me grow or just look cool?
If the answer is no — you’re buying beyond your reality.

3. Credit Cards & EMIs: The Middle-Class Trap
Credit cards and 0% EMI offers have created a culture where debt is normalized and even celebrated.
You swipe. You smile.
The statement comes. You stress.
Every time you:
- Choose EMI over saving
- Swipe credit over cash
- Buy depreciating things over assets
You’re not living luxuriously — you’re renting a fake version of wealth.
Your ₹1L iPhone loses value the second you open the box.
Your mutual fund grows in value while you sleep.
Choose wisely.
4. Why Flexing Is the New Financial Disease
We live in the age of flex:
- A ₹2,000 dinner “for the vibe”
- ₹15K shoes on EMI
- Travel just for Instagram content
But behind the scenes?
- No health insurance
- No investments
- No real assets
And yet people say “YOLO” as if it justifies bad money habits.
You only live once — don’t live it in debt.
5. Let’s Flip the Script: What REAL Financial Stability Looks Like
✅ What someone who can actually afford the lifestyle does:
- Has 6 months of expenses saved
- Pays in full — no EMIs
- Invests 20–40% of income consistently
- Tracks every rupee spent
- Buys quality — not trend
They don’t need to prove they’re rich.
Their freedom does it for them.
6. Here’s What You Should Do Instead
- Start a SIP (even ₹500/month) (use this SIP calculator: Groww SIP Calculator )
→ Let your money work harder than you - Save before spending
→ Treat EMI like a warning sign, not a solution - Track your net worth monthly
→ Assets – liabilities = true financial score - Set a 50-30-20 budget rule (For details refer to our blog: The Ultimate Guide to the 50:30:20 rule )
- Buy later, buy smarter
→ Delay gratification, not growth
7. The Rich Don’t Flex — They Multiply
You’ll never catch Ratan Tata flaunting a Gucci bag.
You’ll never see Azim Premji flexing an iPhone 15 Pro Max.
You know why? Because wealth whispers — debt shouts.
The truly rich don’t compete on lifestyle. They compete on freedom.

Conclusion: Want to Look Rich — or Be Free?
Here’s the truth, no filters applied:
You can either keep living paycheck to paycheck, buried under EMIs and aesthetic pressure…
Or you can take control.
- Cut the fake flex
- Invest with intent
- Delay the iPhone
- Secure your future
Because the real flex? Being financially free at 30 while everyone else is faking it till 50.
Your lifestyle shouldn’t be your liability.
most iPhone flexers buy it for flex not usage and that’s a fact
exactly, is there any formula to apply to know what we can afford
good blog
which credit card should i buy
depends on what’s ur income and limit
isn’t credit card a liability
no it’s not if used wisely
exactly
my rent is only 45k :<
i also want to start blogging. Reached out on your mail, can you help with the setup